Successful Analytics by Brian Clifton
Gain Business Insights by Managing Google Analytics
A practical, step-by-step guide to building an organization-wide analytics program that turns Google Analytics data into business impact. It covers measurement strategy, KPI selection tied to business objectives, data quality and governance, team roles and workflows, and how to create dashboards and reports that prompt action. Through checklists and real examples, it shows how to audit implementations, segment users, avoid vanity metrics, and communicate insights that influence decisions.
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- British
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- English
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