Web Analytics 2.0 by Avinash Kaushik
The Art of Online Accountability and Science of Customer Centricity
A practical guide to digital measurement that shifts focus from page views to actionable insights tied to business outcomes, blending clickstream data with qualitative research to understand customer intent. It lays out a clear framework for selecting meaningful KPIs, segmenting audiences, and fostering a culture of experimentation through A/B and multivariate testing. Covering tools from analytics platforms to surveys and competitive intelligence, it champions investing in people over tools, concise dashboards, and continuous optimization across channels.
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- Published
- 2009
- Nationality
- American
- Length
- Long
- Pages
- 500-510
- Original Language
- English
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- Alternate Titles
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