Stories That Stick by Kindra Hall
How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
A practical guide to using storytelling as a business advantage, it outlines four essential story types—Value, Founder, Purpose, and Customer—to capture attention, build trust, align culture, and drive decisions. Through clear frameworks, examples, and step-by-step prompts, it shows how to uncover meaningful moments, craft concise narratives with relatable characters and real stakes, and deliver them across sales, marketing, and leadership contexts to communicate value, overcome objections, and inspire action.
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- Published
- 2019
- Nationality
- American
- Length
- Short
- Pages
- 240
- Original Language
- English
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- Alternate Titles
- None
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