How To Make It In The New Music Business by Ari Herstand

Practical Tips on Building a Loyal Following and Making a Living as a Musician

A practical, up-to-date guide for independent musicians on building sustainable careers in the streaming era, covering release strategies, distribution, branding, social media, playlisting, touring, merchandise, fan engagement, crowdfunding, sync licensing, and diversified revenue. It breaks down contracts and rights (publishing, PROs, managers, agents), shows how to assemble an effective team, interpret data, and plan releases, and emphasizes treating a music career like a small business with step-by-step tactics and real-world advice for turning art into income.

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