The Choice Factory by Richard Shotton
25 Behavioural Biases That Influence What We Buy
A practical guide to applying behavioral science in marketing, it explores 25 key cognitive biases that shape consumer decisions, illustrating each with concise explanations, simple experiments, and real-world case studies. It offers clear, low-cost tactics to improve targeting, pricing, creative, and media by leveraging heuristics such as social proof, scarcity, authority, and framing. The result is an actionable playbook for testing and ethically using behavioral insights to boost campaign effectiveness.
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- Published
- 2018
- Nationality
- British
- Length
- Short
- Pages
- 210-220
- Original Language
- English
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- Alternate Titles
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