The Hidden Persuaders by Vance Packard
The Classic Study of the Techniques of Mass Persuasion Through Advertising
The book delves into the world of consumer psychology and the manipulative techniques used by advertisers and marketers to influence public behavior and decision-making. It uncovers the various strategies employed to tap into the subconscious desires and emotions of consumers, revealing how these tactics shape purchasing habits and societal trends. Through a critical examination of the advertising industry's practices, the book raises important ethical questions about the power and impact of persuasive communication in modern society.
The 1576th greatest book of all time
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- Published
- 1957
- Nationality
- American
- Length
- Short
- Pages
- 200-300
- Original Language
- English
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This book is on the following 3 lists:
- Books that Shaped the Century (LOGOS 20th Century Books Project)
- David Bowie's Top 100 Favorite Books (David Bowie)
- Harenberg Buch der 1000 Bücher (Harenberg Buch der 1000 Bücher)