One Market Under God by Thomas Frank
Extreme Capitalism, Market Populism, and the End of Economic Democracy
A critique of 1990s “market populism,” arguing that corporate and media elites recast free‑market ideology as the voice of the people. It shows how advertising, business journalism, management theory, and the dot‑com boom framed markets as inherently democratic while masking rising inequality and weakening civic institutions. Through cultural analysis of celebrity CEOs, day trading mania, and corporate branding, it reveals how populist rhetoric was weaponized to justify deregulation and shareholder supremacy, and concludes by exposing the contradictions laid bare when market euphoria collapses.
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- Published
- 2000
- Nationality
- American
- Length
- Moderate
- Pages
- 430-460
- Original Language
- English
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