Consuming Instinct by Gad Saad
What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
Explores how evolved psychological drives—survival, mating, kin selection, and reciprocity—shape modern consumer choices, from cravings for calorie-dense foods to the allure of luxury goods and sexualized advertising. Drawing on evolutionary psychology, cross-cultural evidence, and marketing research, it explains sex differences, hormonal influences, and status signaling behind branding, gift-giving, risk-taking, and aesthetic preferences, while showing how universal instincts are channeled through culture into diverse patterns of consumption.
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- Published
- 2011
- Nationality
- Canadian
- Length
- Moderate
- Pages
- 432
- Original Language
- English
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- Alternate Titles
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