Beyond Advertising by Yoram Jerry Wind
Creating Value Through All Customer Touchpoints
A manifesto for transforming marketing from interruptive messages to meaningful, value-creating experiences across every customer touchpoint. It outlines principles and a practical framework for co-creating with customers and partners, responsibly leveraging data and technology, and organizing the enterprise around relevance, trust, and utility. Through case studies, it shows how to move from campaigns to platforms and from persuasion to participation, while measuring impact across customers, employees, and society. The aim is sustainable growth built on long-term relationships rather than ever-louder ads.
- Published
- 2016
- Nationality
- American
- Length
- Moderate
- Pages
- 352-368
- Original Language
- English
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- Alternate Titles
- None
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