The Adweek Copywriting Handbook by Joseph Sugarman
The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
A practical guide to direct-response copywriting that explains how to hook readers with compelling headlines, create a “slippery slide” through engaging leads and body copy, and convert attention into action. It breaks down psychological triggers, storytelling, and product positioning, offering step-by-step techniques, real ad examples, and exercises to refine skills. Emphasizing clarity, authenticity, and testing, it shows how to write persuasive ads, catalogs, and marketing pieces that sell.
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- Published
- 2005
- Nationality
- American
- Length
- Medium
- Pages
- 330-360
- Original Language
- English
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- Alternate Titles
- - Advertising Secrets of the Written Word
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