New Sales. Simplified. by Robert Weinberg
The Essential Handbook for Prospecting and New Business Development
A practical playbook for winning new business, it distills prospecting into simple, repeatable behaviors: crafting a compelling sales story, selecting and researching target accounts, proactively blocking time for quality outreach, and securing meaningful first meetings. It emphasizes disciplined pipeline management, strong discovery and meeting execution, and persistence in follow-up, while dismantling common excuses and distractions that derail hunters. Readers get concrete messaging frameworks, talk tracks, and an outreach cadence that creates a steady flow of opportunities. The result is a focused system to build and control pipeline rather than wait for leads.
- Published
- 2012
- Nationality
- American
- Length
- Short
- Pages
- 224-256
- Original Language
- English
- Avg User Rating
-
(5.0)
- Alternate Titles
- None
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