Great By Choice by Jim Collins
Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All
Drawing on rigorous comparisons of companies that thrived amid uncertainty versus those that faltered, this work argues that outsized success in chaotic environments comes from fanatic discipline, empirical creativity, and productive paranoia. It presents practices like the 20 Mile March, firing bullets before cannonballs, and crafting SMaC recipes to enable steady execution, and examines “return on luck” to show how leaders convert both good and bad breaks into advantage. The takeaway is that sustained performance hinges less on bold vision or risk-seeking and more on consistent, evidence-based action and relentless preparation.
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- Published
- 2011
- Nationality
- American
- Length
- Medium
- Pages
- 304–320 pages
- Original Language
- English
- Avg User Rating
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(5.0)
- Alternate Titles
- None
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