The Influential Mind by Tali Sharot
What the Brain Reveals About Our Power to Change Others
Combining insights from neuroscience and behavioral research, the book explains why facts alone rarely change minds and shows that influence depends on capturing attention, aligning with people’s motivations and identity, and engaging emotion and social cues. It describes cognitive biases that make people resistant to contrary information and argues that reducing threat, appealing to incentives, using narratives and social proof, and encouraging small, nonconfrontational steps are more effective ways to produce lasting change.
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- Published
- 2017
- Nationality
- Unknown
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- Original Language
- English
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