This Is Marketing by Seth Godin
You Can't Be Seen Until You Learn to See
Marketing is reframed as an ethical, empathetic practice of finding and serving a specific group of people who care, building trust and permission through authentic storytelling and value, and creating remarkable products and experiences that solve real problems and spread — prioritizing the smallest viable audience, long-term relationships, and leadership that changes perceptions rather than relying on interruption or mass persuasion.
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Bookshop.org
- Published
- 2018
- Nationality
- American
- Length
- Short
- Pages
- 256 pages
- Original Language
- English
- Avg User Rating
-
(4.0)
- Alternate Titles
- None
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