Choices, Values, And Frames by Daniel Kahneman

A collection of foundational research showing that human decision-making often departs from classical rational-choice models: people evaluate outcomes relative to reference points, exhibit loss aversion, overweight small probabilities, and are sensitive to how options are framed. Through experimental evidence and theoretical discussion it develops prospect theory, documents cognitive heuristics and systematic biases in risk perception and valuation, and draws implications for economics, public policy, and everyday judgment.