The Voter's Guide To Election Polls ) by Paul L. Lavrakas

A practical, accessible primer that explains how election polls are designed, conducted, and reported—covering sampling and weighting, question wording, likely-voter models, margins of error, and common sources of bias—and teaches readers how to interpret poll results, spot misleading headlines or misuses of statistics, and understand the real limitations and proper uses of polling information when evaluating campaigns and public opinion.

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