Cause Wired by Tom Watson
Plugging In, Getting Involved, Changing the World
A practical handbook for nonprofit organizers and activists that explains how to use digital tools—blogs, social networks, email campaigns, online fundraising platforms and other Web 2.0 technologies—to build communities, mobilize supporters, run advocacy campaigns, and measure impact; mixing case studies and tactical advice, it shows how to integrate online and offline work, change organizational practices, and harness emerging internet strategies to increase reach and resources.
- Published
- 2008
- Nationality
- American
- Length
- Unknown
- Pages
- Unknown
- Original Language
- English
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- Alternate Titles
- None
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