Political Polling In The Digital Age by Kirby Goidel
This book examines how digital technologies and changing communication habits have transformed the practice of measuring public opinion, outlining methodological challenges such as falling response rates, the rise of nonprobability online samples, weighting and calibration issues, and the integration of big data and social media signals; it combines empirical analysis with practical recommendations for pollsters and campaign professionals and considers the implications of these shifts for polling accuracy, public trust, and democratic decision-making.
- Published
- Unknown
- Nationality
- American
- Length
- Unknown
- Pages
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- Original Language
- English
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