The Founder's Dilemmas by Noam Wasserman

Anticipating and Avoiding the Pitfalls That Can Sink a Startup

An evidence-based examination of the common early choices founders make—who to partner with, how to divide equity, who should lead, when to hire outsiders, and how personal backgrounds shape decisions—and how those trade-offs affect a new venture’s survival, growth, and founder outcomes; drawing on empirical data and case studies, it identifies predictable patterns and recommends decision frameworks to help entrepreneurs avoid pitfalls that can undermine firms even when the underlying idea is sound.

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