The Halo Effect by Philip M. Rosenzweig
and Eight Other Business Delusions That Deceive Managers
A critical look at why people and pundits so often draw the wrong lessons from corporate success, showing how cognitive biases and flawed research—most notably the halo effect, survivorship bias, regression to the mean, and confounding—lead to spurious correlations and simplistic explanations for performance. The book critiques widely cited business studies and management fads, explains common statistical and interpretive errors in case-based reasoning and rank-based analyses, and urges a more skeptical, evidence-based approach to understanding organizational outcomes that recognizes complexity, uncertainty, and the need for better research design.
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- Published
- 2007
- Nationality
- American
- Length
- Unknown
- Pages
- 224 pages
- Original Language
- English
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