Small Data by Martin Lindstrom
The Tiny Clues That Uncover Huge Trends
A hands-on guide arguing that tiny, everyday human behaviors and overlooked physical clues — what the author calls 'small data' — reveal deep customer motivations that big data alone misses; through vivid field stories and practical techniques, it shows how careful observation of people’s homes, rituals and possessions uncovers emotional triggers and unmet needs that can inspire better products, advertising and brand strategies. The book emphasizes ethnographic methods, empathy, and curiosity, and provides frameworks for turning subtle, qualitative insights into actionable innovation and stronger connections with customers.
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- Published
- 2016
- Nationality
- Unknown
- Length
- Unknown
- Pages
- Unknown
- Original Language
- English
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(3.0)
- Alternate Titles
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