Franchise by Marcia Chatelain

The Golden Arches in Black America

This book provides a comprehensive exploration of the intricate relationship between the fast-food industry and Black America. It delves into how fast-food franchises, particularly McDonald's, became deeply embedded in African American communities from the late 20th century onwards. The narrative examines the dual-edged sword of economic opportunity and health consequences, highlighting how these corporations were seen both as engines for economic empowerment in post-civil rights America and as contributors to health and social disparities. Through a detailed historical analysis, the book reveals the complexities of corporate power, racial politics, and the quest for community stability, offering a nuanced perspective on the role of fast food in shaping contemporary American society.

The 17152nd greatest book of all time


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Published
2020
Nationality
American
Length
Medium
Pages
336
Original Language
English
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