The Layman's Guide To Search Engine Optimisation by Kevin Johnson
A straightforward, jargon-free primer that explains how search engines rank pages and provides practical, step-by-step advice for improving website visibility: identifying target keywords, optimizing on-page elements (titles, headings, meta descriptions and content), addressing technical issues like site speed, mobile-friendliness and crawlability, building authority through ethical link-building and promotion, and using analytics to measure results and refine strategy. The tone is accessible and action-oriented, with common pitfalls to avoid and DIY tactics aimed at small businesses and non-technical users.
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