Building A Story Brand by Donald Miller
Clarify Your Message So Customers Will Listen
This book presents a practical marketing framework that treats a brand’s customer as the story’s hero and the company as the helpful guide, teaching businesses to clarify their message by identifying the customer’s problem, offering a simple plan, issuing a clear call to action, and highlighting the stakes and promised transformation; the result is more effective websites and marketing that focus on customer benefits, reduce confusion, and drive engagement and sales.
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- Published
- 2017
- Nationality
- American
- Length
- Short
- Pages
- 240 pages
- Original Language
- English
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- Alternate Titles
- None
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