Aol.Com by Kara Swisher

A brisk, insider account of the rise of a dominant online service in the 1990s that chronicles its founders’ vision, aggressive marketing and acquisitions, and the internal culture and strategic choices that put millions of people online; blending reporting, interviews and analysis, it explains how the company navigated rapid growth, competition and controversy while helping shape early consumer use of the web.

Purchase from Bookshop.org