Predictably Irrational by Dan Ariely

The Hidden Forces That Shape Our Decisions

The book explores the hidden forces that shape our decisions, revealing that human behavior is often irrational in predictable ways. Through a series of experiments and anecdotes, it demonstrates how factors such as emotions, social norms, and expectations can lead us to make illogical choices. The author challenges the notion of humans as rational beings, illustrating how our cognitive biases and irrational tendencies influence everything from shopping habits to personal relationships. By understanding these patterns, the book suggests we can make better decisions and improve various aspects of our lives.

The 17008th greatest book of all time


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Published
2008
Nationality
American
Length
Medium
Pages
300-350
Original Language
English
Avg User Rating
(4.0)
Alternate Titles
- Las Trampas Del Deseo

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