Getting To Yes by Roger Fisher
Negotiating Agreement Without Giving In
This influential guide on negotiation presents a principled approach to reaching mutually beneficial agreements in any conflict or discussion. It emphasizes the importance of separating people from the problem, focusing on interests rather than positions, and generating options for mutual gain. By advocating for objective criteria and clear communication, it provides practical strategies to avoid common pitfalls in negotiations, ensuring that all parties involved can achieve a satisfactory outcome without compromising relationships.
- Published
- 1981
- Nationality
- American
- Length
- Short
- Pages
- 200-250
- Original Language
- English
- Avg User Rating
-
(3.0)
- Alternate Titles
- None
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