The 22 Immutable Laws Of Branding by Laura Ries
How to Build a Product or Service into a World-Class Brand
This insightful guide delves into the essential principles of building a strong and successful brand in today's competitive market. It emphasizes the importance of focus, consistency, and differentiation, offering practical advice on how to create a lasting impression in the minds of consumers. The book explores the significance of owning a word in the consumer's mind, the power of a singular focus, and the necessity of maintaining authenticity and credibility. Through real-world examples and strategic insights, it provides a roadmap for businesses to establish and sustain a powerful brand identity.
- Published
- 2002
- Nationality
- American
- Length
- Short
- Pages
- 160-180
- Original Language
- English
- Avg User Rating
-
(3.0)
- Alternate Titles
- None
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