The Attention Merchants by Tim Wu
The Epic Scramble to Get Inside Our Heads
In this insightful exploration of the history and evolution of advertising, the book delves into how businesses and media have continuously sought to capture and commodify human attention. It traces the journey from the early days of print advertising to the modern digital age, where attention has become a highly coveted currency. The narrative highlights the strategies employed by various industries to engage audiences, often blurring the lines between entertainment and marketing, and raises critical questions about the impact of these practices on society and individual autonomy.
The 11777th greatest book of all time
Purchase from
Amazon
- Published
- 2016
- Nationality
- American
- Length
- Moderate
- Pages
- 350-400
- Original Language
- English
- Avg User Rating
-
(3.0)
- Alternate Titles
- None
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This book is on the following 1 lists:
- 17th on The Greatest Tech Books of All Time (The Verge)