Branded Beauty by Mark Tungate
How Marketing Changed the Way We Look
In this insightful exploration of the beauty industry, readers are taken on a journey through the evolution of beauty brands and their impact on society. The narrative delves into the historical roots of beauty products, examining how they have been marketed and perceived over time. It highlights the powerful role of branding in shaping consumer perceptions and the cultural significance of beauty standards. Through interviews with industry insiders and a critical analysis of advertising strategies, the book unveils the intricate relationship between beauty, commerce, and identity, offering a thought-provoking perspective on the allure and influence of beauty brands.
- Published
- 2011
- Nationality
- Unknown
- Length
- Medium
- Pages
- 250-300
- Original Language
- English
- Avg User Rating
-
(4.0)
- Alternate Titles
- None
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