Alchemy by Rory Sutherland
The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
This insightful book delves into the unconventional world of behavioral economics, challenging the traditional reliance on logic and data-driven decision-making. It explores how human behavior often defies rational expectations, emphasizing the power of psychological insights and creative thinking in solving complex problems. Through a series of engaging anecdotes and examples, the book illustrates how embracing irrationality and understanding the quirks of human nature can lead to innovative solutions and unexpected successes in both business and everyday life.
- Published
- 2019
- Nationality
- British
- Length
- Moderate
- Pages
- 384
- Original Language
- English
- Avg User Rating
-
(4.5)
- Alternate Titles
- None
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