Simply Rational by Gerd Gigerenzer
Decision Making in the Real World
This insightful book delves into the concept of bounded rationality, challenging the traditional view of human decision-making as flawed and irrational. It presents the idea that humans use simple heuristics, or mental shortcuts, to make decisions efficiently in complex environments. By exploring various real-world scenarios, the book demonstrates how these heuristics can lead to effective outcomes, emphasizing the adaptability and intelligence of human cognition. It argues for a more nuanced understanding of rationality that acknowledges the limitations and strengths of human decision-making processes.
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- Published
- 2015
- Nationality
- German
- Length
- Moderate
- Pages
- 350-400
- Original Language
- English
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- Alternate Titles
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