Selling Places by Stephen Ward
The Marketing and Promotion of Towns and Cities 1850-2000
This insightful book delves into the evolution of urban marketing and the strategic efforts cities undertake to enhance their image and attract investment, tourism, and residents. It explores the historical context of place marketing, examining how cities have transformed their identities and utilized promotional tactics to compete on a global stage. Through a series of case studies, the book highlights the successes and challenges faced by urban planners and marketers in crafting compelling narratives that resonate with diverse audiences, ultimately shaping the economic and cultural landscapes of cities worldwide.
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- Published
- 1998
- Nationality
- Unknown
- Length
- Medium
- Pages
- 300-350
- Original Language
- English
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