Contagious by Jonah Berger
How to Build Word of Mouth in the Digital Age
This insightful book delves into the science behind why certain ideas, products, and behaviors become popular and spread like wildfire. It explores the concept of "contagiousness" by identifying six key principles that drive word-of-mouth and social transmission: Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. Through engaging anecdotes and real-world examples, the book provides a comprehensive guide on how to craft messages and products that naturally encourage people to share them, ultimately leading to widespread popularity and success.
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Bookshop.org
- Published
- 2013
- Nationality
- American
- Length
- Short
- Pages
- 200-250
- Original Language
- English
- Avg User Rating
-
(3.8)
- Alternate Titles
- None
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