Traffic by Ben Smith
Genius, Rivalry, and Delusion in the Billion-Dollar Race to Go Viral
Set against the backdrop of the rapidly evolving digital landscape, this book delves into the intricate world of online media and the race for clicks. It explores the rise and fall of influential media companies, the personalities behind them, and the relentless pursuit of audience attention. Through a blend of investigative journalism and personal anecdotes, the narrative unveils the challenges and ethical dilemmas faced by media moguls as they navigate the ever-changing algorithms and consumer habits that define the internet age.
The 17008th greatest book of all time
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- Published
- 2023
- Nationality
- Unknown
- Length
- Medium
- Pages
- 300-350
- Original Language
- English
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- Alternate Titles
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This book is on the following 1 lists:
- 626th on The Greatest Books of 2023 - Honorable Mention (The Greatest Books)