American Icon by Bryce G. Hoffman
Alan Mulally and the Fight to Save Ford Motor Company
The book chronicles the remarkable turnaround of Ford Motor Company under the leadership of CEO Alan Mulally. Faced with financial turmoil and a rapidly changing automotive landscape, Mulally implemented a bold strategy that focused on innovation, teamwork, and a relentless commitment to quality. By fostering a culture of transparency and accountability, he united a fragmented company, streamlined operations, and revitalized Ford's product lineup. The narrative provides an insider's view of the challenges and triumphs that marked Ford's journey from the brink of bankruptcy to becoming a symbol of American resilience and ingenuity.
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- Published
- 2012
- Nationality
- Unknown
- Length
- Moderate
- Pages
- 432
- Original Language
- English
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- Alternate Titles
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