Survey Methodology by Mick P. Couper
This comprehensive guide delves into the intricate world of survey research, offering a detailed exploration of the principles and practices that underpin effective survey design and implementation. It covers a wide array of topics, including sampling techniques, questionnaire development, data collection methods, and the analysis of survey data. The book emphasizes the importance of understanding the theoretical foundations of survey methodology while also providing practical insights and strategies for overcoming common challenges in the field. With a focus on both traditional and modern approaches, it serves as an essential resource for researchers and practitioners aiming to conduct high-quality surveys in various contexts.
- Published
- 2004
- Nationality
- Unknown
- Length
- Moderate
- Pages
- 400-450
- Original Language
- English
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- Alternate Titles
- None
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