Onward by Howard Schultz
How Starbucks Fought for Its Life without Losing Its Soul
In this compelling narrative, the author chronicles the tumultuous journey of revitalizing a beloved global coffee company amidst economic challenges and shifting consumer landscapes. Through a blend of personal anecdotes and strategic insights, the story unfolds the relentless pursuit of innovation, quality, and authenticity, emphasizing the importance of staying true to core values while navigating the complexities of modern business. The narrative serves as both a memoir and a business blueprint, offering a candid look at the trials and triumphs of leading a company through transformative change.
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- Published
- 2011
- Nationality
- American
- Length
- Medium
- Pages
- 320-350
- Original Language
- English
- Avg User Rating
-
(4.0)
- Alternate Titles
- None
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