The Korean Wave by Youna Kim
Korean Media Go Global
The book explores the global phenomenon of the Korean Wave, or "Hallyu," which encompasses the widespread popularity of South Korean culture, including music, television dramas, films, and fashion. It delves into the historical, cultural, and economic factors that have contributed to the rise of South Korea as a cultural powerhouse, examining the strategic efforts by the government and entertainment industry to promote Korean culture worldwide. The book also analyzes the impact of this cultural movement on global audiences and its implications for cultural exchange and globalization.
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- Published
- 2013
- Nationality
- Unknown
- Length
- Medium
- Pages
- 250-300
- Original Language
- English
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