Understanding Hallyu by Hyesu Park
The Korean Wave in Global Context
This insightful book delves into the global phenomenon of the Korean Wave, exploring its cultural, economic, and social impacts across the world. It examines the rise of Korean pop culture, including music, television dramas, and films, and how they have captivated international audiences. The book provides a comprehensive analysis of the factors contributing to this cultural surge, such as government support, technological advancements, and the strategic marketing of Korean content. It also discusses the implications of this cultural export on Korea's national identity and its influence on global cultural trends.
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- Published
- 2020
- Nationality
- Unknown
- Length
- Short
- Pages
- 200-250
- Original Language
- English
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