No Pienses En Un Elefante by George Lakoff
Know Your Values and Frame the Debate
This insightful work delves into the power of framing in political discourse, illustrating how language shapes our perceptions and influences public opinion. By examining the underlying metaphors and narratives that dominate political conversations, the book reveals how different ideological frames can lead to vastly different interpretations of the same issues. It emphasizes the importance of understanding these frames to effectively communicate one's values and beliefs, offering strategies for progressives to reframe debates in a way that resonates with broader audiences and challenges conservative dominance in political narratives.
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- Published
- 2004
- Nationality
- Unknown
- Length
- Short
- Pages
- 150-200
- Original Language
- English
- Avg User Rating
-
(5.0)
- Alternate Titles
- - Don't Think of an Elephant!
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