This list of books are ONLY the books that have been ranked on the lists that are aggregated on this site. This is not a comprehensive list of all books by this author.

1. 1. Buyology

   Truth and Lies About Why We Buy

   

   This insightful exploration delves into the subconscious influences that drive consumer behavior, revealing the surprising factors that shape purchasing decisions. Through a blend of neuroscience and marketing, the book uncovers how emotions, rituals, and cultural myths impact buying habits, often bypassing rational thought. By examining real-world case studies and cutting-edge research, it challenges conventional marketing wisdom and offers a fresh perspective on the hidden forces at play in the marketplace.

2. 2. Not If I See You First

   

   A witty, fiercely independent blind teenager navigates the awkwardness of high school, family tensions, and the push-pull of new relationships as she confronts her fears about vulnerability and control; through sharp humor, unexpected friendships, and a tentative romance she’s forced to reevaluate how much she’s been protecting herself and whether she can risk trusting others and asking for help.

3. 3. Small Data

   The Tiny Clues That Uncover Huge Trends

   

   A hands-on guide arguing that tiny, everyday human behaviors and overlooked physical clues — what the author calls 'small data' — reveal deep customer motivations that big data alone misses; through vivid field stories and practical techniques, it shows how careful observation of people’s homes, rituals and possessions uncovers emotional triggers and unmet needs that can inspire better products, advertising and brand strategies. The book emphasizes ethnographic methods, empathy, and curiosity, and provides frameworks for turning subtle, qualitative insights into actionable innovation and stronger connections with customers.

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