Buyology by Martin Lindstrom
Truth and Lies About Why We Buy
This insightful exploration delves into the subconscious influences that drive consumer behavior, revealing the surprising factors that shape purchasing decisions. Through a blend of neuroscience and marketing, the book uncovers how emotions, rituals, and cultural myths impact buying habits, often bypassing rational thought. By examining real-world case studies and cutting-edge research, it challenges conventional marketing wisdom and offers a fresh perspective on the hidden forces at play in the marketplace.
- Published
- 2008
- Nationality
- Danish
- Length
- Short
- Pages
- 240-256
- Original Language
- English
- Avg User Rating
-
(3.0)
- Alternate Titles
- None
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