This list of books are ONLY the books that have been ranked on the lists that are aggregated on this site. This is not a comprehensive list of all books by this author.

1. 1. The 1% Windfall

   How Successful Companies Use Price to Profit and Grow

   

   A practical guide to value-based pricing that shows how small, strategic price changes can drive outsized profit growth. It outlines methods to segment customers, measure willingness to pay, design price menus and versions, use targeted discounts and dynamic pricing, and communicate price changes effectively. Drawing on case studies and diagnostics, it helps organizations move beyond cost-plus habits to build a disciplined pricing process and a culture focused on profitable growth.

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2. 2. The Art Of Pricing

   How to Find the Hidden Profits to Grow Your Business

   

   A practical guide to pricing that argues companies should treat price as a strategic, revenue-driving tool rather than an afterthought; it explains how to set and test prices based on customer value, segment willingness-to-pay, and competitive context, and covers tactics like value-based pricing, price segmentation, dynamic pricing, bundling, and communicating price changes to customers. The book combines frameworks, case studies, and implementation advice to help managers design pricing experiments, align internal incentives, measure pricing performance, and capture more value without sacrificing demand.