The History Of Marketing Thought by Larry Bartels
A concise intellectual history of the marketing field, this work traces how ideas evolved from early economic and distributive frameworks to managerial, behavioral, and systems perspectives. It highlights major schools of thought, influential contributors, and shifting definitions, showing the transition from commodity, institutional, and functional approaches to emphases on decision-making, consumer behavior, channels, and quantitative analysis. Framed chronologically, it connects theoretical developments to broader social and technological changes, documenting the maturation of marketing into a distinct academic discipline.
- Published
- 1962
- Nationality
- American
- Length
- Unknown
- Pages
- Unknown
- Original Language
- English
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