The Hucksters by Frederic Wakeman
A battle-weary World War II veteran returns to civilian life and plunges into the cutthroat world of postwar advertising, where selling illusions is prized over truth. As he climbs the ladder, he juggles a complicated romance and the demands of a domineering sponsor, confronting the moral compromises required to craft the perfect pitch. The story skewers consumer culture and media manipulation while following his struggle to preserve integrity in a business built on spin.
- Published
- 1946
- Nationality
- American
- Length
- Medium
- Pages
- 300-400
- Original Language
- English
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- Alternate Titles
- None
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