Online Influence by Bas Wouters
A practical guide to applying behavioral psychology to digital marketing and product design, translating proven persuasion principles into concrete tactics that increase sign-ups, sales, and user engagement. It explains how to craft copy, layouts, pricing, and flows that reduce friction and leverage triggers like social proof, scarcity, and authority, supported by case studies, A/B test results, and step-by-step checklists. Emphasizing ethical influence and iterative experimentation, it provides a repeatable process for optimizing emails, landing pages, and checkout experiences to reliably lift conversion rates.
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