Influence by Robert B. Cialdini
The Psychology of Persuasion
The book explores the psychology of why people say "yes" and how to apply these understandings. It delves into six universal principles of influence: reciprocity, commitment and consistency, social proof, authority, liking, and scarcity. By examining these principles, the book provides insights into the mechanisms behind persuasion and offers practical advice on how to become a skilled persuader, as well as how to defend oneself against manipulation. Through a combination of research studies, anecdotes, and real-world examples, it reveals the subtle and powerful ways in which influence operates in everyday life.
The 4893rd greatest book of all time
- Published
- 1984
- Nationality
- American
- Length
- Medium
- Pages
- 300-350
- Original Language
- English
- Avg User Rating
-
(3.9)
- Alternate Titles
-
- Influence: Science and Practice
- Influence: The Psychology of Persuasion
- Zasady Wywierania Wplywu Na Ludzi
- 影响力
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- 1900th on Our Users' Honorable Mention Favorite Books of All Time (The Greatest Books Users)
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