Triggers by Joseph Sugarman
30 Sales Tools You Can Use to Control the Mind of Your Prospect to Motivate, Influence and Persuade
A practical guide to the psychological and emotional cues that drive buying decisions, explaining how to ethically motivate and persuade prospects through copy, design, and offer structure. Drawing on real-world direct marketing examples, it breaks down specific tools—such as credibility, scarcity, storytelling, curiosity, and authority—and shows how to layer them for maximum impact. The result is a concise playbook for crafting messages and experiences that boost trust, response, and sales.
- Published
- 1999
- Nationality
- American
- Length
- Short
- Pages
- 190-200
- Original Language
- English
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- Alternate Titles
- None
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