Landing Page Optimization by Tim Ash
The Definitive Guide to Testing and Tuning for Conversions
A practical, data-driven guide to improving website conversions by aligning visitor intent with clear value propositions, persuasive page elements, and reduced friction. It explains how to research audiences, prioritize hypotheses, and run A/B or multivariate tests using analytics and psychological principles, offering frameworks and case studies to build a repeatable optimization program.
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- Published
- 2008
- Nationality
- American
- Length
- Moderate
- Pages
- 320-384
- Original Language
- English
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- Alternate Titles
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